{"id":3837,"date":"2025-07-10T07:37:54","date_gmt":"2025-07-10T07:37:54","guid":{"rendered":"https:\/\/intermac.my\/?page_id=3837"},"modified":"2025-07-11T02:28:07","modified_gmt":"2025-07-11T02:28:07","slug":"digital-marketing-glossary","status":"publish","type":"page","link":"https:\/\/intermac.my\/cn\/digital-marketing-glossary\/","title":{"rendered":"\u6570\u4f4d\u8425\u9500\u672f\u8bed\u8868"},"content":{"rendered":"
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\u6570\u4f4d\u8425\u9500\u672f\u8bed\u8868<\/h2> <\/div>\r\n\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\u8ba4\u8bc6\u63a8\u52a8\u7ebf\u4e0a\u4e1a\u52a1\u6210\u957f\u7684\u5173\u952e\u672f\u8bed<\/strong><\/h5>

\u6570\u4f4d\u8425\u9500\u6709\u8bb8\u591a\u5e38\u89c1\u7684\u4e13\u4e1a\u672f\u8bed\u3002\u6211\u4eec\u6574\u7406\u4e86\u8fd9\u4efd A\u2013Z \u672f\u8bed\u8868\uff0c\u4ee5\u7b80\u5355\u6613\u61c2\u7684\u65b9\u5f0f\uff0c\u5e2e\u52a9\u60a8\u5feb\u901f\u4e86\u89e3\u6570\u4f4d\u8425\u9500\u4e2d\u7ecf\u5e38\u51fa\u73b0\u7684\u4e13\u4e1a\u540d\u8bcd\u3002<\/p>

\u5feb\u901f\u67e5\u627e<\/h5>

A<\/a> | B<\/a> | C<\/a> | D<\/a> | E<\/a> |
F<\/a> | G<\/a> | I<\/a> | K<\/a> |
L<\/a> | O<\/a> | P<\/a> | R<\/a> |
S<\/a> | T<\/a> | U<\/a> | W<\/a><\/p>

A<\/h3>

A\/B Testing\uff08A\/B \u6d4b\u8bd5\uff09<\/strong> \u2014 \u6bd4\u8f83\u4e24\u4e2a\u4e0d\u540c\u7248\u672c\u7684\u7f51\u9875\u3001\u7535\u90ae\u6216\u5e7f\u544a\uff0c\u4ee5\u4e86\u89e3\u54ea\u4e2a\u7248\u672c\u8868\u73b0\u66f4\u597d\u3002
Ad Spend\uff08\u5e7f\u544a\u652f\u51fa\uff09<\/strong> \u2014 \u7528\u4e8e\u4ed8\u8d39\u5e7f\u544a\u7684\u9884\u7b97\u6216\u5b9e\u9645\u5e7f\u544a\u8d39\u7528\u3002
Analytics\uff08\u6570\u636e\u5206\u6790\uff09<\/strong> \u2014 \u5229\u7528\u6570\u636e\u4e0e\u5206\u6790\u5de5\u5177\u8861\u91cf\u53ca\u4f18\u5316\u8425\u9500\u6210\u6548\u3002
Algorithm\uff08\u7b97\u6cd5\uff09<\/strong> \u2014 \u51b3\u5b9a\u5185\u5bb9\u5982\u4f55\u6392\u5e8f\u3001\u63a8\u8350\u53ca\u5c55\u793a\u7684\u4e00\u5957\u7cfb\u7edf\u6216\u89c4\u5219\u3002<\/p>

B<\/h3>

Bounce Rate\uff08\u8df3\u51fa\u7387\uff09<\/strong> \u2014 \u7528\u6237\u6d4f\u89c8\u4e00\u4e2a\u9875\u9762\u540e\u4fbf\u79bb\u5f00\u7f51\u7ad9\u7684\u6bd4\u4f8b\u3002
Brand Awareness\uff08\u54c1\u724c\u77e5\u540d\u5ea6\uff09<\/strong> \u2014 \u76ee\u6807\u53d7\u4f17\u5bf9\u54c1\u724c\u7684\u8ba4\u8bc6\u53ca\u719f\u6089\u7a0b\u5ea6\u3002<\/p>

C<\/h3>

Call to Action (CTA)<\/strong> \u2014 \u5f15\u5bfc\u7528\u6237\u91c7\u53d6\u6307\u5b9a\u884c\u52a8\u7684\u6587\u5b57\u3001\u6309\u94ae\u6216\u63d0\u793a\uff0c\u4f8b\u5982\u201c\u7acb\u5373\u54a8\u8be2\u201d\u6216\u201c\u4e86\u89e3\u66f4\u591a\u201d\u3002
Click-Through Rate (CTR)\uff08\u70b9\u51fb\u7387\uff09<\/strong> \u2014 \u70b9\u51fb\u94fe\u63a5\u6216\u5e7f\u544a\u7684\u7528\u6237\u5360\u5c55\u793a\u6b21\u6570\u7684\u6bd4\u4f8b\u3002
Content Marketing\uff08\u5185\u5bb9\u8425\u9500\uff09<\/strong> \u2014 \u901a\u8fc7\u6709\u4ef7\u503c\u7684\u5185\u5bb9\u5438\u5f15\u76ee\u6807\u53d7\u4f17\uff0c\u5e76\u5efa\u7acb\u54c1\u724c\u4e0e\u5ba2\u6237\u4e4b\u95f4\u7684\u8054\u7cfb\u3002
Conversion Rate\uff08\u8f6c\u5316\u7387\uff09<\/strong> \u2014 \u5b8c\u6210\u6307\u5b9a\u884c\u52a8\uff0c\u4f8b\u5982\u63d0\u4ea4\u8868\u683c\u3001\u8be2\u95ee\u6216\u8d2d\u4e70\u7684\u7528\u6237\u6bd4\u4f8b\u3002<\/p>

D<\/h3>

Display Ads\uff08\u5c55\u793a\u5e7f\u544a\uff09<\/strong> \u2014 \u4ee5\u56fe\u7247\u3001Banner \u6216\u5176\u4ed6\u89c6\u89c9\u5f62\u5f0f\u5c55\u793a\u5728\u7f51\u7ad9\u6216\u6570\u4f4d\u5e73\u53f0\u4e0a\u7684\u5e7f\u544a\u3002
Domain Authority\uff08\u7f51\u7ad9\u6743\u5a01\u5ea6\uff09<\/strong> \u2014 \u7528\u4e8e\u8bc4\u4f30\u7f51\u7ad9\u6574\u4f53\u641c\u7d22\u6392\u540d\u6f5c\u529b\u7684\u6307\u6807\u3002<\/p>

E<\/h3>

\u7535\u90ae\u8425\u9500<\/strong> \u2014 \u901a\u8fc7\u7535\u90ae\u4e0e\u5ba2\u6237\u6c9f\u901a\u3001\u63a8\u5e7f\u4ea7\u54c1\u6216\u670d\u52a1\uff0c\u5e76\u7ef4\u6301\u5ba2\u6237\u5173\u7cfb\u3002
Engagement Rate\uff08\u4e92\u52a8\u7387\uff09<\/strong> \u2014 \u8861\u91cf\u7528\u6237\u70b9\u8d5e\u3001\u5206\u4eab\u3001\u7559\u8a00\u53ca\u5176\u4ed6\u4e92\u52a8\u884c\u4e3a\u7684\u6307\u6807\u3002<\/p>

F<\/h3>

Funnel\uff08\u8425\u9500\u6f0f\u6597\uff09<\/strong> \u2014 \u63cf\u8ff0\u6f5c\u5728\u5ba2\u6237\u4ece\u8ba4\u8bc6\u54c1\u724c\u3001\u4ea7\u751f\u5174\u8da3\uff0c\u5230\u6700\u7ec8\u91c7\u53d6\u8d2d\u4e70\u884c\u52a8\u7684\u8fc7\u7a0b\u3002
Facebook Ads Manager<\/strong> \u2014 \u7528\u4e8e\u5efa\u7acb\u3001\u7ba1\u7406\u53ca\u5206\u6790 Facebook \u4e0e Instagram \u5e7f\u544a\u7684\u5e73\u53f0\u3002<\/p>

G<\/h3>

\u8c37\u6b4c\u5e7f\u544a<\/strong> \u2014 Google \u7684\u4ed8\u8d39\u5e7f\u544a\u5e73\u53f0\uff0c\u53ef\u901a\u8fc7\u641c\u7d22\u3001\u5c55\u793a\u3001YouTube \u7b49\u5e7f\u544a\u5f62\u5f0f\u63a5\u89e6\u76ee\u6807\u5ba2\u6237\u3002
Google Analytics<\/strong> \u2014 \u7528\u4e8e\u8ffd\u8e2a\u53ca\u5206\u6790\u7f51\u7ad9\u6d41\u91cf\u3001\u8bbf\u5ba2\u884c\u4e3a\u4e0e\u7f51\u7ad9\u8868\u73b0\u7684\u5de5\u5177\u3002<\/p>

I<\/h3>

Impressions\uff08\u5c55\u793a\u6b21\u6570\uff09<\/strong> \u2014 \u5185\u5bb9\u6216\u5e7f\u544a\u88ab\u663e\u793a\u7684\u603b\u6b21\u6570\u3002
Inbound Marketing\uff08\u96c6\u5ba2\u5f0f\u8425\u9500\uff09<\/strong> \u2014 \u901a\u8fc7\u6709\u4ef7\u503c\u7684\u5185\u5bb9\u3001SEO \u7b49\u65b9\u5f0f\u4e3b\u52a8\u5438\u5f15\u6f5c\u5728\u5ba2\u6237\u63a5\u89e6\u54c1\u724c\u3002<\/p>

K<\/h3>

Keyword\uff08\u5173\u952e\u8bcd\uff09<\/strong> \u2014 \u7528\u6237\u5728\u641c\u7d22\u5f15\u64ce\u4e2d\u8f93\u5165\u7684\u5b57\u8bcd\u6216\u77ed\u8bed\u3002
Keyword Research\uff08\u5173\u952e\u8bcd\u7814\u7a76\uff09<\/strong> \u2014 \u7814\u7a76\u53ca\u7b5b\u9009\u4e0e\u76ee\u6807\u5ba2\u6237\u548c\u4e1a\u52a1\u76f8\u5173\u7684\u641c\u7d22\u5173\u952e\u8bcd\u3002<\/p>

L<\/h3>

Landing Page\uff08\u7740\u9646\u9875\uff09<\/strong> \u2014 \u4e13\u95e8\u4e3a\u5e7f\u544a\u6216\u8425\u9500\u6d3b\u52a8\u8bbe\u8ba1\uff0c\u5e76\u4ee5\u63a8\u52a8\u7528\u6237\u91c7\u53d6\u6307\u5b9a\u884c\u52a8\u4e3a\u76ee\u6807\u7684\u7f51\u9875\u3002
Lead Generation\uff08\u6f5c\u5728\u5ba2\u6237\u5f00\u53d1\uff09<\/strong> \u2014 \u901a\u8fc7\u8425\u9500\u6d3b\u52a8\u5438\u5f15\u6f5c\u5728\u5ba2\u6237\uff0c\u5e76\u53d6\u5f97\u5176\u8054\u7cfb\u6216\u8be2\u95ee\u4fe1\u606f\u7684\u8fc7\u7a0b\u3002<\/p>

O<\/h3>

Organic Traffic\uff08\u81ea\u7136\u6d41\u91cf\uff09<\/strong> \u2014 \u901a\u8fc7\u975e\u4ed8\u8d39\u641c\u7d22\u7ed3\u679c\u8fdb\u5165\u7f51\u7ad9\u7684\u6d41\u91cf\u3002
Optimization\uff08\u4f18\u5316\uff09<\/strong> \u2014 \u6301\u7eed\u6539\u5584\u5185\u5bb9\u3001\u5e7f\u544a\u6216\u7f51\u7ad9\uff0c\u4ee5\u53d6\u5f97\u66f4\u597d\u7684\u8425\u9500\u6210\u6548\u3002<\/p>

P<\/h3>

Pay-Per-Click (PPC)\uff08\u6309\u70b9\u51fb\u4ed8\u8d39\uff09<\/strong> \u2014 \u5e7f\u544a\u4e3b\u6839\u636e\u7528\u6237\u5b9e\u9645\u70b9\u51fb\u5e7f\u544a\u7684\u6b21\u6570\u652f\u4ed8\u5e7f\u544a\u8d39\u7528\u7684\u6a21\u5f0f\u3002
Performance Marketing\uff08\u6210\u6548\u8425\u9500\uff09<\/strong> \u2014 \u4ee5\u53ef\u8861\u91cf\u7684\u5b9e\u9645\u8425\u9500\u6210\u679c\u4f5c\u4e3a\u4e3b\u8981\u76ee\u6807\u7684\u8425\u9500\u65b9\u5f0f\u3002<\/p>

R<\/h3>

Remarketing\uff08\u518d\u8425\u9500\uff09<\/strong> \u2014 \u518d\u6b21\u5411\u66fe\u7ecf\u6d4f\u89c8\u7f51\u7ad9\u6216\u4e0e\u54c1\u724c\u4e92\u52a8\u8fc7\u7684\u7528\u6237\u5c55\u793a\u5e7f\u544a\u3002
ROI (Return on Investment)\uff08\u6295\u8d44\u56de\u62a5\u7387\uff09<\/strong> \u2014 \u8861\u91cf\u8425\u9500\u6295\u5165\u4e0e\u6240\u4ea7\u751f\u56de\u62a5\u4e4b\u95f4\u5173\u7cfb\u7684\u91cd\u8981\u6307\u6807\u3002<\/p>

S<\/h3>

\u641c\u7d22\u5f15\u64ce\u4f18\u5316<\/strong> \u2014 \u4f18\u5316\u7f51\u7ad9\u53ca\u5185\u5bb9\uff0c\u4ee5\u63d0\u5347\u7f51\u7ad9\u5728\u641c\u7d22\u5f15\u64ce\u81ea\u7136\u641c\u7d22\u7ed3\u679c\u4e2d\u7684\u66dd\u5149\u4e0e\u6392\u540d\u3002
Social Media Marketing\uff08\u793e\u4ea4\u5a92\u4f53\u8425\u9500\uff09<\/strong> \u2014 \u901a\u8fc7\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u63a8\u5e7f\u54c1\u724c\u3001\u5185\u5bb9\u3001\u4ea7\u54c1\u6216\u670d\u52a1\u3002
Split Testing\uff08\u5206\u7ec4\u6d4b\u8bd5\uff09<\/strong> \u2014 \u901a\u8fc7\u6bd4\u8f83\u4e0d\u540c\u7248\u672c\u7684\u5185\u5bb9\u6216\u5e7f\u544a\uff0c\u627e\u51fa\u8868\u73b0\u8f83\u4f73\u7684\u7248\u672c\uff1b\u5e38\u7528\u4e8e A\/B Testing\u3002<\/p>

T<\/h3>

Target Audience\uff08\u76ee\u6807\u53d7\u4f17\uff09<\/strong> \u2014 \u8425\u9500\u6216\u5e7f\u544a\u6d3b\u52a8\u5e0c\u671b\u63a5\u89e6\u7684\u7279\u5b9a\u4eba\u7fa4\u3002
Traffic\uff08\u7f51\u7ad9\u6d41\u91cf\uff09<\/strong> \u2014 \u8fdb\u5165\u53ca\u6d4f\u89c8\u7f51\u7ad9\u7684\u8bbf\u5ba2\u6570\u91cf\u6216\u8bbf\u95ee\u6b21\u6570\u3002<\/p>

U<\/h3>

UI (User Interface)\uff08\u7528\u6237\u754c\u9762\uff09<\/strong> \u2014 \u7528\u6237\u5728\u7f51\u7ad9\u3001App \u6216\u6570\u4f4d\u4ea7\u54c1\u4e2d\u770b\u5230\u53ca\u64cd\u4f5c\u7684\u89c6\u89c9\u754c\u9762\u3002
UX (User Experience)\uff08\u7528\u6237\u4f53\u9a8c\uff09<\/strong> \u2014 \u7528\u6237\u6d4f\u89c8\u548c\u4f7f\u7528\u7f51\u7ad9\u6216\u6570\u4f4d\u4ea7\u54c1\u65f6\u7684\u6574\u4f53\u4f53\u9a8c\u3002<\/p>

W<\/h3>

Web Analytics\uff08\u7f51\u7ad9\u6570\u636e\u5206\u6790\uff09<\/strong> \u2014 \u6536\u96c6\u53ca\u5206\u6790\u7f51\u7ad9\u6570\u636e\uff0c\u4ee5\u4e86\u89e3\u7f51\u7ad9\u8868\u73b0\u4e0e\u7528\u6237\u884c\u4e3a\u3002
Website Conversion\uff08\u7f51\u7ad9\u8f6c\u5316\uff09<\/strong> \u2014 \u5f53\u7f51\u7ad9\u8bbf\u5ba2\u5b8c\u6210\u9884\u8bbe\u76ee\u6807\uff0c\u4f8b\u5982\u63d0\u4ea4\u8868\u683c\u3001\u8054\u7cfb\u4f01\u4e1a\u3001\u6ce8\u518c\u6216\u8d2d\u4e70\u3002<\/p>

\u5bf9\u8fd9\u4e9b\u672f\u8bed\u8fd8\u6709\u7591\u95ee\uff1f<\/h3>

\u60f3\u8fdb\u4e00\u6b65\u4e86\u89e3\u8fd9\u4e9b\u6570\u4f4d\u8425\u9500\u672f\u8bed\uff0c\u6216\u9700\u8981\u9488\u5bf9\u60a8\u7684\u4e1a\u52a1\u63d0\u4f9b\u5efa\u8bae\uff1f \u8054\u7cfb\u6211\u4eec\uff0c<\/a> \u9884\u7ea6\u514d\u8d39\u54a8\u8be2\u3002<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Digital Marketing Glossary Understand the Key Terms That Power Your Online Growth Digital marketing comes with its own language. To help you make sense of it all, we’ve created this glossary of commonly used terms \u2013 from A to Z. Jump to a Section A | B | C | D | E |F | […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-3837","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/intermac.my\/cn\/wp-json\/wp\/v2\/pages\/3837","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/intermac.my\/cn\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/intermac.my\/cn\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/intermac.my\/cn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/intermac.my\/cn\/wp-json\/wp\/v2\/comments?post=3837"}],"version-history":[{"count":28,"href":"https:\/\/intermac.my\/cn\/wp-json\/wp\/v2\/pages\/3837\/revisions"}],"predecessor-version":[{"id":3887,"href":"https:\/\/intermac.my\/cn\/wp-json\/wp\/v2\/pages\/3837\/revisions\/3887"}],"wp:attachment":[{"href":"https:\/\/intermac.my\/cn\/wp-json\/wp\/v2\/media?parent=3837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}